this project, titled “a whole new ballgame”, focused on building an “alter ego” through brand identity for a minor league baseball team. i chose to work with the winston-salem dash, a team located in winston-salem, north carolina. through research, i found that winston-salem is home to the very first krispy kreme doughnut shop that opened in 1937. with this information, i decided to merge krispy kreme with the dash, making their alter ego the “dapper doughnuts”. the final deliverables include a primary logo and workmark, a team uniform and three items of merchandise.