The album, Deadbeat, by Tame Impala explores themes of disconnection and self doubt. This conceptual rebrand builds on that foundation,
repositioning the word "deadbeat" as a state of emotional disconnection and loneliness where one rearranges the broken pieces of themselves
to appear whole. (This project is not commissioned, approved, or endorsed by Tame Impala or their management).
DEADBEAT ALBUM REBRAND
BRANDING | TYPOGRAPHY
I approached this project with many questions, with the first one being: "How would a "deadbeat" do this?"
This question is what led to the use of collage as my design method, using the scraps I had from other projects
and piecing them together in new ways to form something whole again.
PROCESS WORK
TYPOGRAPHIC COLLAGE EXPERIMENTS