dry island
dry island
overview
this project, titled “user interface design”, focused on creating a user interface for a small business. through creating a design brief and completing research on the business, the interface serves as a solution to a probelm we identified through the research process. the final deliverable of this project was a fully functioning microsite.
the business i chose to work with was dry island, a small clothing company located in ocean city, new jersey. the microsite i created for dry island offers clients the ability to design their own membership card to use in the dry island store both in-person and online.
problem/ solution
through research, i identified that dry island had a lack of brand-to-customer interaction, creating a weaker sense of community. the only time customers truly interact with the brand is when they are in-person at the storefront. a mobile microsite that offers users the ability to design their own membership cards to feel more personally connected to and recognized by the brand.
