The existing branding for "The Life and Music of George Michael" tour lacks the visual energy and dynamism reflective of George Michael's
musical legacy. This rebrand reimagines the tour's identity through a dynamic visual system that captures the introspective, electrifying
spirit of his music. (This project is not commissioned, approved, or endorsed by The Estate of George Michael or their management).
THE LIFE AND MUSIC OF GEORGE MICHAEL
BRANDING | TYPOGRAPHY
Using India Ink and felt nibs, I began this project with typographic experiments on paper. These experiments revealed new
opportunities for layering and cropping, which ultimately formed the foundation of this rebrand. These experiments became
textural elements implemented in the backgrounds of the deliverables.
PROCESS WORK
TYPOGRAPHIC EXPERIMENTS