








These early illustrations featured more simplistic shapes and blocks of color. Although the color was working, it was
ultimately determined that the illustration style was too playful for the conversation and audience, leading to the
tighter, more detailed illustrations featured on the final cards.
PROCESS WORK
EARLY ILLUSTRATIONS

Conversations about healthy relationship dynamics can be difficult for parents to initiate with young girls. Pretty Girl Guide, a matching card game,
turns these complex conversations into moments of empowerment, giving young girls a playful, accessible way to learn about and recognize
healthy relationship behaviors.
PRETTY GIRL GUIDE
BRANDING | TYPOGRAPHY


