this project, titled “vaseline: the ultimate hack”, was a collaborative project i took on alongside amy deo and lucia marckioni. this advertising focused project was specifically completed for the young ones, one show competition. the brief we chose focused on creating an ad campaign for vaseline, concentrating on the promotion of all vaseline’s uses. we decided to showcase vaseline’s versatility through unique exaggerations. final deliverables included a social media ad, an OOH ad, and an in context ad.