The Christiana Fire Company needed a brand that could both engage the community and encourage new and continued volunteerism.
Inspired by the drive and dedication of their first responders, this rebrand offers an approachable, inspiring, and authentic visual
identity that reflects their commitment to service. (This project is not official or approved by the Christiana Fire Company).
Project completed alongside Riley Condon and Ashley Binet.
CHRISTIANA FIRE COMPANY REBRAND
BRANDING | ILLUSTRATION
These early concepts explore how we determined which elements were most important to include in this rebrand. Ultimately, the traditional
symbols of the Maltese Cross and Star of Life aligned most closely with the company's integrity and commitment to service.
PROCESS WORK
IDENTITY CONCEPTING