this project, titled “wickles” was an advertising-based project concentrated on the pickle brand, wickles pickles. this project was copy-focused so i experiemented with different copy techniques to generate memorable headlines. the ultimate goal was to make unique connections to the audience that would inspire them to pick up a jar of wickles on their next grocery trip! the deliverables for this project included three different forms of advertising including social media posts, OOH, and an in-store promotion.